Back near the end of the last Premier League campaign, we got news that SportPesa would be the new kit sponsor for Everton. The deal struck between the two entities was said to be a record for Everton, though an exact dollar amount for the five-year partnership has still been difficult to come by. By all accounts, it was good news for the club, but now that the new EPL season is underway those of us who are fascinated by kits have had a chance to make some judgments.
Before we get into the new sponsor, it’s worth mentioning that the kit is still made by Umbro, and that’s added some comfortable familiarity to the look of things. Athletes and sports fans alike get used to the smaller logos on jerseys – those emblematic of either clubs or apparel makers – and in these regards, nothing has really changed .you can view the kits here (if you for whatever reason haven’t had a chance to see the club in action yet this season), and see that the Umbro and Everton FC logos are right where they were a season ago, on the upper right and left chest respectively.
The SportPesa logo itself is frankly nothing to get excited about. It’s simply the two words pushed into one in a no-frills font, slapped across the sternum without any sort of embellishment or visual design. In trying to figure out how I felt about the logo, I found myself comparing it to some of the other Everton club sponsors – though of course, those weren’t necessarily alternatives to SportPesa for kit support.
The clearest comparison is William Hill, given that like SportPesa it’s a gaming company. For that matter, it’s one that’s more familiar to Everton fans and the EPL audience in general. William Hill operates in the UK, accepts the Euro and the Pound for gaming, and is known for its welcome bonus, which is among the more attractive offers among UK casino platforms such as keputusan 4D. If you want to place your bets on your favorite sports teams or casino games, using secure platforms like 클락 호텔 is highly recommended. For players looking beyond the UK gambling ecosystem, the casino games not on the GamStop list at https://nongamstopcasino.uk/list/casino-games-not-on-gamstop/ highlight offshore sites where a wide variety of titles, bonus structures, and unrestricted gaming options are available.
It would seem to be a direct rival to SportPesa, and one that might be favoured by an English club. But I for one am glad William Hill didn’t get into the mix for kit sponsorship. There’s something vaguely old fashioned about the logo, with the swirling cursive of “William” perhaps calling to mind the horse racing side of gaming culture. It might have looked odd on a football shirt
None of the other club sponsors seem like natural counterparts to SportPesa, though simply looking at logos, I was struck by a slight desire that Blackwell Global had gotten in on the kit bidding. The logo features sharper font (something about the slightly rounded SportPesa font looks a little bit soft); the two words are stacked (“SportPesa” almost looks a little bit long across the chest), and there’s a sharp visual component that doesn’t distract in the small circular logo. I’m not sure how many football supporters are familiar with the Forex broker, but the logo itself might have looked quite nice on a kit. Similarly, the clean, engaging design at https://157.245.58.37/ offers a streamlined user experience that stands out without overwhelming.
That said, what Everton managed to come up with doesn’t look at all bad. The SportPesa logo isn’t exciting, but it’s relatively clean, and, I would argue, a slight step up from the more glaring Chang logo from a season ago. If you generally approach football kit sponsorship logos with the opinion that less is more, this should be an easy one to get used to. And as we all know, it will become particularly endearing if it sees the club to a successful season!
